WHAT KIND OF TOURIST TRAVELS TO FINLAND?
Visit Finland did a study in 2017 to find out what kind of tourists would enjoy Finland as their holiday destination compared to experiences Finland has to offer. The results were analyzed and these were the six main segments found.
Nature Wonder Hunters
Main interests:
- NORTHERN LIGHTS
- MIDNIGHT SUN
The main goal for Nature Wonder Hunters is to gain special experiences during their holiday. It is also important for them to capture and share things they have experienced. This kind of holiday is ’once in a lifetime’ experience and it is important for them to see everything they’ve been planning to see even if it means a tight schedule.
Nature Explorers
Main interests:
- NATURAL PARKS
- FORESTS
- LAKES
- GENUINE NATURE
- RETREATS
- BERRIES
- MUSHROOMS
Nature Explorers enjoy the peace, silence and beautiful sceneries nature offers. They have no rush and prefer taking it slow. Their everyday life may be hectic and rewinding in a genuine nature environment brings balance to it.
Activity Enthusiasts
Main interests:
- EXTREME SPORTS
- SKIING
- WINTER
- ARCTIC NATURE
- ANIMALS
- WATER & SNOW ACTIVITIES
Activity Enthusiasts want to fill their holiday with different energizing activities and are eager to try any unique or special sport available. It is important that these experiences also offer a chance to enjoy nature and beautiful sceneries during activities.
Comfort Seekers
Main interests:
- WELL-BEING SERVICES
- SPECIAL ACCOMMODATION
- SPAS
- HUSKY & REINDEER SAFARI
- LIGHT SPORT ACTIVITIES IN NATURE
For Comfort Seekers it is important to feel good, both emotionally and physically. They seek well-being for body & soul and are willing to pay more for special accommodation or activities.
City Breakers
Main interests:
- CITY CULTURE
- MUSEUMS
- DESIGN DISTRICTS
- GENERAL CITY EXPERIENCE
- FOOD CULTURE
- LOCAL EVENTS
- SHOPPING
City Breakers want to explore those things and areas which make the city special and unique. They are interested in hearing stories and history of the city and also curious about experiencing the local lifestyle, from traveller’s point of view.
Authentic Lifestyle Seekers
Main interests:
- LOCAL MUSEUMS
- EVENTS, FESTIVALS
- CONCERTS
- LOCAL LIFE
- NATURE
- SAUNA
- FOOD CULTURE
- CULTURE DESTINATIONS
- DESIGN DISTRICTS
- SPECIAL ACCOMMODATION
Authentic Lifestyle Seekers don’t want to be treated as tourists but do their best to blend in with locals. They avoid the places most tourists go to and instead try to achieve diverse experiences to get a feeling of living in the country.